
Wall Street Journal Bestseller
Build the Damn Thing.
How to Start a Successful Business if You’re Not a Rich White Guy
Published by Portfolio, an imprint of Penguin Random House.
SHOP
BUILD guides give entrepreneurs practical, step-by-step strategies for starting and growing a profitable business. Each guide is built from hands-on experience and real-world research, with clear actions you can use whether you are choosing an idea, launching your first offer, or building your next stream of income.

Wall Street Journal Bestseller
How to Start a Successful Business if You’re Not a Rich White Guy
Published by Portfolio, an imprint of Penguin Random House.
BUILD Membership · See pricing
All BUILD guides free for members, plus tools, resources, and live support.
GUIDES
Every guide below is a complete, step-by-step PDF built to help you launch a specific business idea. Each one breaks down what to sell, what it costs to get started, how to find customers, and what to do next—so you can move from research to revenue with a practical plan in hand. Buy the guide you need and download it immediately after checkout.
Loading guides…
BUILD Membership
Tools, resources, community, and ongoing support to help you go from idea to a real business.
View current membership pricing on the join page.
Explore membership