Most institutions have already run the sequence. A speaker series, because it is the easiest thing to get approved: strong turnout, real energy, no follow-through, because there is nothing for anyone to do the next morning. Then something longer, eight or twelve weeks, which loses participants every week, not because the content is weak but because it asks working people for four months of evenings. Then referrals out to the SBDC, the local incubator, a pitch competition, where the same already-polished few advance and everyone else reads it as confirmation that the program was never really for them.
What comes out the other side is attendance, a satisfaction score, and photographs. Programming that everyone agrees worked, and that no one can evidence in a form anybody funds.