For universities, nonprofits, and corporations

Entrepreneurship educationthat scales

Give your students, members, or employees the tools to launch real businesses without the overhead of traditional entrepreneurship programs. In a single working session, every participant takes an idea of their own from concept to a functioning minimum viable product.

  • Group licensing for cohorts, with volume pricing
  • Completion data, exportable business plans, and reporting you can defend
  • One month free access to the BUILD platform for every participant
  • No software to install and no equipment to arrange

Request a proposal

Tell us the shape of it and we will send scope, dates, and price in writing.

The workshop one-pager opens as soon as you send this, and a copy goes to your inbox. A written proposal follows within two business days. Nothing is charged until a scope is signed.

A room of workshop participants holding copies of Build the Damn Thing
  • Built on the Wall Street Journal bestseller
  • Investor in over 100 companies
  • Used by 15+ institutions [source needed]
  • Thousands of community members served [source needed]
The problem

Traditional entrepreneurshipprograms are broken

Entrepreneurial capability already exists across most organizations. What is missing is a structured occasion that turns it into something measurable.

Most institutions have already run the sequence. A speaker series, because it is the easiest thing to get approved: strong turnout, real energy, no follow-through, because there is nothing for anyone to do the next morning. Then something longer, eight or twelve weeks, which loses participants every week, not because the content is weak but because it asks working people for four months of evenings. Then referrals out to the SBDC, the local incubator, a pitch competition, where the same already-polished few advance and everyone else reads it as confirmation that the program was never really for them.

What comes out the other side is attendance, a satisfaction score, and photographs. Programming that everyone agrees worked, and that no one can evidence in a form anybody funds.

The old way

  • $25,000 or more per participant in consulting costs
  • Months-long programs with high dropout
  • Theory-heavy, not practical
  • No real business outputs
  • Difficult to scale beyond 20 to 30 participants

The BUILD way

  • One working session of 1.5 to 2 hours, not months
  • Practical and outcome-driven
  • Every participant leaves with a working first version
  • One month free access to the BUILD platform

Your people leave the room witha business, not a notebook

The program

The BUILD Workshop

A working session, not a lecture. Every participant takes an idea of their own from concept to a functioning minimum viable product, in a single sitting.

The session is built around the Big Idea Lifecycle, a three-stage framework of Discovery, Structuring, and Validation drawn from the lessons in Build the Damn Thing and the framework in Everybody's an Entrepreneur. Participants work from a personal idea rather than a set business plan or a case study. That personal brief is deliberate, and it is what makes people think differently about building.

The work itself runs on the live BUILD platform, on the phones participants already carry. There is nothing to install, no licences to provision in advance, and no equipment to arrange. Laptops are welcome but not required.

What happens in the room

Five stages,start to finish

  1. Opening

    One question goes up on the wall: what do you want to do?

  2. Framework

    The Big Idea Lifecycle is introduced as the structure for the session: Discovery, Structuring, and Validation.

  3. Build

    Each participant takes a personal idea through the full process on the live BUILD tools, from concept to a functioning minimum viable product, usually a working site.

  4. Share

    Depending on group size, each participant or group presents for one minute and receives direct feedback.

  5. Close

    The group identifies which ideas it would back, and what would have to be true for each to progress.

Outcomes

What every participantleaves with

  • An idea of their own, pressure-tested rather than written down
  • A business name that is available and chosen on purpose
  • A brand and logo they own
  • A functioning minimum viable product, usually a live site
  • An email containing the work they produced during the session
  • One month free access to the BUILD platform, which the session runs on

Something built and finished on the day, not a page of notes.

Key takeaways

What the organizationgets out of it

Discovery

Colleagues find out what each other are interested in outside the current work environment. Because the session works from each person's own background, it surfaces strengths the team did not know were in the room, and gives communication a new place to start.

Structuring

A way to move through building something without overthinking it. The instinct of capable people is to think harder. The work is to get to a product and test it.

Validation

Practice putting an idea in front of other people, taking their feedback on it, and reading how much real interest it attracts.

Logistics

What the sessionrequires

Time

1.5 to 2 hours, tailored to the group.

Participants

Up to 50 in a single session. Larger groups run as repeat sessions.

Facilitation

Led by Kathryn Finney, with her support team on the floor.

Preparation

One discovery call with the sponsor, plus an attendee list with titles seven business days in advance.

Room setup

Clustered tables of four to six, and guest wifi.

Equipment

None. The session runs on participants' phones. Laptops are welcome.

Speaking rider and bio available on request

Who leads the session

Kathryn Finney

Kathryn Finney

Wall Street Journal bestselling author of Build the Damn Thing, an investor in over 100 companies, and a serial founder who has built and scaled several companies from idea to exit. Through the Doonie Fund she has made $250K in micro-investments across more than 3,000 Black women-owned businesses.

She leads the session with her support team on the floor.

The platform

Everything you need to runcohort-based programs

The session is one day. The platform is what your participants keep, and what gives you something to report.

Group licensing

Purchase licences for cohorts of 10 to 500 or more, with volume discounts.

Track progress

Monitor completion rates, download business plans, and export data for reporting.

Your branding

Optional white-label solution carrying your institution's branding and logo.

Dedicated support

Priority email support and optional live training sessions for your team.

One month free

Every participant leaves with a month of free access to the BUILD platform.

Real results

Every participant completes with a business plan, a name, a brand, and a live site.

Who uses BUILD

Three kinds of program,one platform

Universities and community colleges

Build entrepreneurship into workforce development programs, business courses, and career services.

Used by 15+ institutions [source needed]

Nonprofits and community organizations

Support small business owners, social entrepreneurs, and economic mobility programs.

Thousands served [source needed]

Corporations and government

Employee entrepreneurship programs, outplacement services, and economic development initiatives.

Enterprise solutions available
Engagements

Three ways tobring BUILD in

Every engagement is scoped to your group, your dates, and your budget. Pricing is provided in a written proposal.

Tier one

The keynote

A 45 to 60 minute talk with Q and A, delivered live or virtually. Four talks to choose from, tailored to your audience.

  • Diagnostic rather than motivational, from 20+ keynotes a year
  • One month free on the platform for every attendee
  • Speaking rider, bio, and promotional assets on request
Best for conferences, convocations, annual meetings, and employee events.
Tier three

The cohort program

Multiple sessions built around your calendar, for larger groups or programs running across a term.

  • Repeat sessions so every participant gets the full working session
  • Platform licensing across the full term
  • Progress tracking and optional white label
Best for semester-length programming and multi-site grant-funded work.

Terms

Pricing is per engagement and scoped to group size, format, and dates. Travel is billed at cost for in-person events. Every tier includes one month of free access to the BUILD platform for each participant. Booking requires one discovery call with the sponsor and an attendee list with titles seven business days before the session. Purchase orders and invoicing are accepted. Nothing is charged until a scope is signed.

Common questions

Before yousend the form

How many people can one session hold?
Up to 50. That is the point at which every participant still gets their minute to present and direct feedback on it, which is the part people remember. Larger groups run as repeat sessions.
What do we need to provide?
Clustered tables of four to six, and guest wifi. The session runs on participants' phones, so there is nothing to install and no equipment to arrange.
Do participants need to be technical?
No. No coding, no design background, and no business degree. Participants describe what they want and the platform takes them through each step.
Do they need an idea beforehand?
No, and they should not bring a business plan. The session opens with one question and everyone works from a personal idea of their own. That personal brief is the point.
What is the lead time?
Booking requires one discovery call and your attendee list seven business days before the session, so that is the floor. If the date is not available, we will say so rather than hold you.
Can we run this without a facilitator on site?
Yes. Platform-only group licensing is available and is the right call for some programs. Note it on the form and the proposal will price both.
Next step

Ready to bring BUILDto your organization?

Send the form and the workshop one-pager opens straight away, so you have something to forward before anyone asks you for it. A written proposal covering scope, deliverables, and price follows within two business days. If the fit is wrong, we will tell you that rather than send a proposal anyway.

Once a date is confirmed, the discovery call is scheduled and we request your attendee list seven business days out. Nothing before that costs you anything.

Request a proposal

Questions first? enterprise@buildthedamnthing.com