Cookie Notice

1. What this page covers

This page explains what we, our analytics and advertising tools, and our website host store in your browser, and why.

2. What we store ourselves

When you visit buildthedamnthing.com, we store a random, anonymous token that lets us tell repeat visits apart from new ones. We keep it in a first-party cookie called build_mx and in your browser's local storage. It expires after 180 days and contains no name, email, or other personal information. We also store a few small items in your browser's local storage: which version of a page you were shown when we are testing two versions, whether you have dismissed a popup, and, if you are logged in, what is needed to keep you signed in.

If you take the Builder quiz or register for the Sprint, that token is linked to your answers or registration so the experience continues if you leave and come back. If you use the same email on more than one device, we may connect those visits so we can see which link or campaign first brought you to BUILD.

When you arrive from an ad or a link with tracking parameters (for example utm_source, gclid, or fbclid), we record which of those parameters brought you here and the domain of the page that referred you, not the full referring page address. This tells us which campaigns and content are working. We do not collect your IP address or use device fingerprinting.

3. Our website host's built-in traffic analytics

Our website hosting platform runs its own basic traffic analytics for every site it hosts, separate from anything we built. It works differently from the cookie-based analytics most sites use: it doesn't set a cookie, but it does read the full address of the page you're on, including anything in the URL at that moment, to record that a visit happened. We don't control what it collects or have access to change how it works. Our only control is an on/off switch for the whole site.

4. Analytics and advertising cookies

We use Google Analytics to count visits and see which pages people use. It sets first-party cookies on buildthedamnthing.com named _ga and _ga_59VGJXV0HB. They hold a random identifier that tells repeat visits apart from new ones and expire up to two years after your most recent visit.

We also use advertising technologies, including the Meta Pixel and Google Ads. These set their own cookies, such as _fbp for Meta and _gcl_au for Google Ads, and send information to those platforms so we can measure our advertising and reach people who have visited the Site. Rollout of these advertising tools is in progress, so some may not be active on every page yet.

If you have visited BUILD before, your browser may still hold cookies set by our previous website, including Meta, Google Ads and Hotjar cookies. Those are not used by this site and will expire on their own. You can delete them at any time in your browser settings.

5. Cookies from other services

When you pay for something, Stripe may set its own cookies as part of processing your payment. Stripe's use of cookies is covered by Stripe's own privacy policy, not by us.

6. How to control this

Your browser settings let you block or delete local storage and cookies at any time. If you do, some parts of the site, like staying logged in or resuming a quiz you started, won't work as intended.

To opt out of sharing your information for advertising, turn on Global Privacy Control in your browser, or follow the instructions on Your Privacy Choices. You can also block or delete cookies in your browser settings, and Google offers its own opt-out browser add-on for Google Analytics.

7. Related pages

See our Privacy Policy and Your Privacy Choices.