Build the damn thing.
Build the Damn Thing: How to Start a Business if You're Not a Rich White Guy
Everybody's an Entrepreneur.
Coming soonThe old definitions of entrepreneurship are too small for the way people are actually working now. Everybody's an Entrepreneur is Kathryn's argument for a bigger frame — one that includes the builders, operators, conveners, translators, and freedom founders who do not show up on Forbes 30 Under 30 lists but who are quietly running large parts of the real economy.
The book draws on Kathryn's two decades as a founder, investor, and observer of how real businesses get built. It is the follow-up to Build the Damn Thing, and it picks up the question that book left open: if more people are entrepreneurs than the current system gives credit for, what does that mean for how we work, hire, fund, and live?
Pre-orders open soon. Join the waitlist to be first in line and to get early access to the book's core frameworks.
A practical playbook for Builders the system was not built for.
Most business books are written by and for the people the system already works for. Build the Damn Thing is for the other 90 percent: the underestimated founders, the ones told to wait, the ones who do not have a network, capital, or permission to start.
It is the field guide for going from idea to a real product you can sell, in your own time, on your own terms. Six chapters, eighty exercises, and the framework Kathryn used to build and sell several companies herself, plus the patterns she has seen across the more than one hundred founders she has invested in.
Foreword by Guy Kawasaki.
Kathryn Finney
Kathryn Finney is a Wall Street Journal bestselling author of Build the Damn Thing, an investor in over 100 companies, and a serial founder who has built and scaled several companies from idea to exit.
What you will find inside.
- The framework Kathryn used to validate, name, brand, and ship multiple businesses.
- Eighty exercises you can run on your own idea, in your own time.
- The Ugly Baby Test, the Painful Problem Test, and the other diagnostics for whether this is actually a business.
- Practical patterns from the underestimated founders Kathryn has invested in.
- A foreword by Guy Kawasaki on why this book matters.
Read the book. Build the damn thing.
Buy it, read it, and bring it with you to BUILD when you are ready to actually build it.