How to Network Without Feeling Fake (or Exhausted)

In a world where business often feels transactional, how do you build relationships that actually matter?

In this episode of Build the Damn Thing, Kathryn Finney sits down with renowned connector and corporate responsibility expert Susan McPherson to talk about the real power behind authentic connections. Together, they unpack what it means to lead with purpose, why curiosity is your greatest networking tool, and how entrepreneurs can thrive in a world transformed by AI and social uncertainty.

Susan shares her powerful Gather, Ask, Do framework—designed to help you create meaningful relationships that fuel both personal and professional growth. From building purpose-driven brands to navigating the shifting political and economic landscape, this conversation is a must-listen for entrepreneurs who want to do business with heart and impact.

What You’ll Learn:
• How to build a network rooted in authenticity and generosity
• Why curiosity is the key to long-term connection
• The role of kindness in modern entrepreneurship
• How the political climate is reshaping business relationships
• Tools to navigate AI, economic uncertainty, and subsistence entrepreneurship

Don’t miss this episode packed with wisdom, strategy, and a whole lot of heart.

🎧 Listen now on Spotify: The Power of Connection
🔗 Learn more about Susan at mcpstrategies.com
🌐 Discover Kathryn at kathrynfinney.com
👥 Join the Build the Damn Thing community and connect with bold entrepreneurs like you