Worksheet

Your Personal SWOT

Strengths, weaknesses, opportunities, and threats, applied to you as the founder, not just your idea. Fill in what's true right now.

StrengthsWhat you already bring: skills, networks, credibility, resources, domain expertise, yours before you spend a dollar.

WeaknessesThe honest gaps that would show up in the first 90 days and need a plan, not self-deprecation.

OpportunitiesWhat's open in the market right now that lines up with your strengths, timing matters.

ThreatsWhat could derail the build: market conditions, competitors, personal constraints, the things you're not saying out loud.

"The SWOT isn't about being hard on yourself. It's about being honest before the market is."

Kathryn Finney, Build the Damn Thing

Now build the damn thing.

Your SWOT is step one. BUILD is the rest.