If you don't name your values, someone else will name them for you. Your first investor will. Your first big client will. So will the first hard quarter. So will the first time you have to choose between the money and the work. The time to write them down is now, not in the moment when bills are due and an opportunity is in front of you.
"Personal core values are your own truths. They are the things you hold dear that are fundamental to you as a person. They aren't a wall poster. They are not an HR exercise. They are a North Star. They tell you who to hire. They tell you who to take money from. They tell you when to walk away from a deal that would change your life."
Build the damn thing
Brain dump, cluster, name, statement, sub-strives. The same path used with BUILD founders.
The first time. Twenty minutes after that. Your work autosaves as you go.
Get back a card you can save, print, and keep on your phone. Read it before every big decision.