Leave with a working first version of your idea. Live with Kathryn, in 90 minutes.
You give the 90 minutes. Kathryn gives you a name, a brand, and a working first version of your idea, live, by the time you log off. You already know her work: the book, The Receipts, a talk you caught somewhere. This is where you actually build with her.

Pick your date.
Sessions are capped. Once a date fills, you can join the waitlist for it.
You'll leave with
An idea, a name, a brand, and an MVP (a first version you can put into market). Here's roughly what that looks like.
A name
One you can say out loud without adding "it's a working title."
A brand
A logo and a look, so the idea stops living in a file called "untitled."
An MVP
A functional first version of your idea that you can demo, test, and keep building.
Idea to MVP, with Kathryn leading the room.
When you're done, you choose how to take your MVP with you: a Lovable project transfer or a code handoff.

Wall Street Journal bestseller“The startup whisperer for diverse entrepreneurs.”— Guy Kawasaki
Investor in more than 100 companies, founder with two exits, and Wall Street Journal bestselling author of Build the Damn Thing.






Questions before you register
Where does it happen?
Live, online. You'll get your link by email as soon as you register, then reminders a week out, two days out, the day before, and an hour before we start.
How long does it take?
90 minutes, start to finish. You log off with a name, a brand, and a working first version of your idea already built.
What do I get?
A name, a brand, and a functional first version of your idea you can demo, test, and keep building. Payments, custom integrations, and a full production launch come later, once real people have told you what they want.
How is the session led?
Live, by Kathryn, in a small group capped for the date you pick. She leads the room through the same idea-to-name-to-brand-to-MVP steps in real time, while you build your own idea alongside her.
What if I don't have an idea yet?
Come anyway. We start at the idea step, so you'll leave with one, plus a name, a brand, and an MVP you can show people.
What if I'm not technical?
Good news: you don't have to be. The Sprint is completely codeless. You build alongside Kathryn, live, and she's done this a few times.
Pick your date.
90 minutes with Kathryn. A name, a brand, and a working first version of your idea to show for it.
Sprint sales are final. You can't change dates, transfer your seat, or get a refund if you miss it. If BUILD can't deliver your Sprint, you choose a full refund or a seat in another Sprint.
