BUILD
From the Wall Street Journal bestseller

Leave with a working first version of your idea. Live with Kathryn, in 90 minutes.

You give the 90 minutes. Kathryn gives you a name, a brand, and a working first version of your idea, live, by the time you log off. You already know her work: the book, The Receipts, a talk you caught somewhere. This is where you actually build with her.

Save your seat$97 · 90-minute workshop · next session Wednesday, September 30 · limited availability
Kathryn Finney
Upcoming sessions

Pick your date.

Wednesday, September 30, 20266:00 p.m. Central / 7:00 p.m. Eastern
$97Limited availabilityRegister
Wednesday, October 7, 20266:00 p.m. Central / 7:00 p.m. Eastern
$97Limited availabilityRegister
Wednesday, October 21, 20266:00 p.m. Central / 7:00 p.m. Eastern
$97Limited availabilityRegister

Sessions are capped. Once a date fills, you can join the waitlist for it.

Know your date? Grab it now.

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The offer

You'll leave with

An idea, a name, a brand, and an MVP (a first version you can put into market). Here's roughly what that looks like.

A name

One you can say out loud without adding "it's a working title."

Illustrative example
Sable & Rowe

A brand

A logo and a look, so the idea stops living in a file called "untitled."

Illustrative example
S&RSABLE & ROWE

An MVP

A functional first version of your idea that you can demo, test, and keep building.

Illustrative example
sableandrowe.com
Sable & Rowe
Handmade ceramics, made to outlast the trend.
SHOP THE DROP

Ready to build? Join the Sprint.

$97, live with Kathryn
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How it goes

Idea to MVP, with Kathryn leading the room.

01IdeaBring an idea, a rough one, or none at all.
02NameLand on a name you'll still like tomorrow.
03BrandCreate a brand: a logo and a look.
04MVPBuild a working first version of your idea, live.

When you're done, you choose how to take your MVP with you: a Lovable project transfer or a code handoff.

Kathryn Finney
Kathryn leads every session live.Video placeholder · Kathryn to record a short clip for this spot.

Still deciding? See the next open date.

Sessions are capped
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Build the Damn Thing book coverWall Street Journal bestseller
The book behind BUILD
Build the Damn Thing
“The startup whisperer for diverse entrepreneurs.”
— Guy Kawasaki

Investor in more than 100 companies, founder with two exits, and Wall Street Journal bestselling author of Build the Damn Thing.

The Wall Street JournalThe New York TimesFortuneFast CompanyInc.Wired

Seen enough? Join the Sprint.

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Questions before you register

Where does it happen?

Live, online. You'll get your link by email as soon as you register, then reminders a week out, two days out, the day before, and an hour before we start.

How long does it take?

90 minutes, start to finish. You log off with a name, a brand, and a working first version of your idea already built.

What do I get?

A name, a brand, and a functional first version of your idea you can demo, test, and keep building. Payments, custom integrations, and a full production launch come later, once real people have told you what they want.

How is the session led?

Live, by Kathryn, in a small group capped for the date you pick. She leads the room through the same idea-to-name-to-brand-to-MVP steps in real time, while you build your own idea alongside her.

What if I don't have an idea yet?

Come anyway. We start at the idea step, so you'll leave with one, plus a name, a brand, and an MVP you can show people.

What if I'm not technical?

Good news: you don't have to be. The Sprint is completely codeless. You build alongside Kathryn, live, and she's done this a few times.

Ready when you are

Pick your date.

90 minutes with Kathryn. A name, a brand, and a working first version of your idea to show for it.

Sprint sales are final. You can't change dates, transfer your seat, or get a refund if you miss it. If BUILD can't deliver your Sprint, you choose a full refund or a seat in another Sprint.

$97, live with KathrynNext: Wednesday, September 30
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